NO STORY OF THE MODERN SNEAKER CRAZE WOULD BE COMPLETE WITHOUT A CHAPTER ON THE DUNK. FROM ITS ROOTS IN BASKETBALL TO THE LATE NINETIES HARAJUKU SCENE AND THE FIRST OF DOZENS OF NIKE SB COLLABS, THE DUNK RULES ALL OTHERS IN THE NEW MILLENNIUM. HOW MANY SHOES MAKE KIDS CAMP OUT FOR DAYS OR BLOW A GRAND ON A PAIR? JUST CHECK OUR PRICE GUIDE IN THIS ISSUE TO SEE HOW MANY! BUT FIRST, LET’S GO BACK TO 1985 WHEN NIKE SEEDS THE DUNK THROUGH EIGHT OF THE PREMIER COLLEGE BALL TEAMS. UP TIL THIS POINT, ALL BASKETBALL SHOES WERE WHITE – NIKE’S CREATIVE FORTUNE WAS TO MATCH THE SHOES TO THE BRIGHT TEAM UNIFORMS AND USHER IN A NEW DAWN FOR COLOUR. WE CAUGHT UP WITH JESSE LEYVA, NIKE DESIGN DIRECTOR OF SPORT CULTURE TO QUIZ HIM ON ALL THINGS DUNK AND ALMOST SOLVE ONE OF THE GAME’S GREAT MYSTERIES... JUST WHO DID DESIGN THIS SHOE?
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