Celebrities often influence the latest trends in fashion and purchase behavior of many consumers. It’s a trickle-down effect where items dawned by celebs makes its way to the everyday individuals we encounter on the streets. Kanye West definitely spearheads this movement, as much of his fashion sense has greatly influenced pop culture today (e.g. popped collars, slim-fit denim, vibrant colors, and shutter shades). However, not only does Kanye influence the average consumer (you & I), but also plays a pivotal role in his peers’ outfits.
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